The Potency of Words
The Potency of Words

Aviv Shahar with Jeff Vander Clute

October 18, 2020
the unfinished self

Haven't we all had the experience of repeating a word over and over again until it suddenly loses all meaning? Sometimes we don't even recognize its spelling any more.

This example is an extreme version of an ongoing relationship we have with the words we use, as individuals and as a culture: we either potentize them with our passion and attention, or we exhaust their energy through casual overuse.

This pattern is accelerating in these times of change. As individuals we move on quickly and need to find new ways to articulate what we are experiencing. And, as a culture, a Tweet can be heard around the world in an instant, causing a ripple effect.

 

Follow along with Jeff Vander Clute and Aviv Shahar as they navigate these shifting territories in this first installment of a multipart series.

And this morning I noticed, because I calibrate language very precisely, I noticed that the words were no longer holding their meanings, they were no longer holding the calibrations. And I know that in the last few weeks, especially, I've been shifting a lot in terms of further clarity, further awakening even. And so everything is new. 

Jeff Vander Clute

Jeff Vander Clute

Jeff Vander Clute

Jeff Vander Clute coaches and consults, teaches, writes, and leads travel journeys.

He is a co-founder of Sourcing The Way, Enlightening Journeys and Expeditions, and The Consciousness of Money. Jeff is also a member of the Evolutionary Leaders Circle and he serves on the board of directors for Alliance for the Earth and Source of Synergy Foundation (previous chair).

Aviv Shahar

Aviv Shahar

Aviv is the Founder of Aviv Consulting, helping leaders unleash strategic innovation, and is the author of Create New Futures: How Leaders Produce Breakthroughs and Transform the World Through Conversation.